ASEAN Bicycle Expo
AN OVERVIEW OF THE PROJECT
Banama Confex is a company, under the Banama Group umbrella, that focuses on local conferences and organising expositions. They came to us to spearhead the branding and positioning of their latest initiative, the ASEAN Bicycle Expo (ABEX). They wanted to create a one stop shop within Southeast Asia for all things bicycle to tap into the growing interest in the ASEAN region.
A GLOBAL CYCLING CULTURE
The client wanted an identity that aligned the unlikely Singapore, with cycling culture to live on a global scale.
We were tasked with generating interest for the event and securing brand sponsors, retailers, merchandisers and suppliers to get involved. We designed the logo, the tone of the brand, website and a sales brochure for both print and web to reach those objectives.