Sheng Shiong – CNY Oranges

ABOUT THE BRAND

Sheng Siong is a supermarket chain that grew out of the heartlands of Singapore into one of the largest in the nation. 

They were launching their house brand of fresh fruits, and asked us to build an identity for the brand. This identity was to be applied to festive packaging for their mandarin oranges that they had commissioned us to design as well. They wanted to boost sales through differentiated festive packaging and were also looking for tools to facilitate the sales process during the hectic period of Chinese New Year.