State Property – Chromatic Interlude Exhibition
Already given the parameters of a venue, we designed the flow in three tiers to reflect the three stages the label went through building the collection. We wanted to create an experience that activated the space to create seamless experience of viewing, trying and ideally, buying.
ENTRANCE TO EXIT
The entrance featured jewellery that were more direct depictions of the concept. It then transitioned to the objects as adornments of space. We considered the element of time as the viewer moved from the entrance to the exit to mirror the evolution of the concept as well.
JEWELLERY FEATURED IN HUES
Seeking the INTERLUDE